Toy Fair 2011- Hasbro's Line Up
Last Updated on Saturday, 04 June 2011 10:41 Written by John Tuesday, 15 February 2011 22:41
Toy Fair2011 - Hasbro
During my trip to Toy Fair I had the opportunity to see the Hasbro setup. It should be known that Hasbro was not actually on site at the Javits Center, but instead they had their own show room at the Times Building on 41 st Street. Upon arriving at the Hasbro Show Room Outside there is an Optimus Prime semi trailer parked outside. That was definitely a good sign of things to come.
After waiting a few minutes inside the lobby, where there was a very cool Optimus Prime Statue, I was greeted by a nice woman named Lauren who took me on a tour of all the upcoming cool toys coming out from Hasbro that I wanted to see.
The first thing I was shown upon my tour of Hasbro was the upcoming figures and play sets from the upcoming Marvel/Paramount film THOR. These 3.75 inch figures are all sculpts based on the actors from the upcoming Kenneth Branagh directed film that will be released in May. The figures are due to hit shelves in March, and I must say they looked impressive.
Also available for Thor were role play sets. There were two types of hammers, one made of nerf like material and one that shoots projectiles. They also had a sword and shield set that came with a helmet.
Iron Man
Hasbro is releasing more 3.75 inch Iron Man figures this year.
Captain America
The second big Marvel/Paramount film this year is Captain America. On display for 3.75 inch action figures were a combination of Movie and Comic sculpts. The movie sculpt is of Captain America in his WWII costume with helmet and weapons. Among the comic series figures I saw Cross bones and a Captain Britain figure. There were also several different vehicles that come with a Cap figure.
On the Role play side of things were a disk firing shield modeled after the one used in the film and a mask. It should be noted that the masks are now just front halves and are attached via straps.
Spiderman
Continuing with the Marvel theme I was then taken to the Spider-Man section. One of the unique things was the upcoming five-in-one spider-man vehicle that also comes with a 3.75 inch figure. There was also a new web shooter that fire’s a rope instead of silly string. There were also some new figures including a scorpion figure.
Transformers
After seeing the first wave of Marvel figures I was taken to the Transformers room where on display was a huge assortment of new toys slated to be released for 2011. The first thing I was shown was a line of figures based on the new animated series Transformers Prime seen on the HUB network.
There were also figures from the upcoming third film in the franchise, Dark of the Moon and one of the cooler things was the new Optimus Prime transformer coming out this year from the film. They are also releasing some role play masks that are also REALD 3D masks
But what I thought was one of the cooler things was the new 3.75 inch cyberverse collection that is scheduled to come out. This collection comes with ships and play sets for these mini scale transformers.
Marvel Universe
After seeing the awesomeness that was the transformers display I was taken to the Marvel Universe display. Amongst the many new items coming out is a 19inch Sentinel figure with a 3.75 inch Wolverine. There were also new figure packs including a Fantastic Four 3 pack with H.E.R.B.I.E., An X-Force 3 pack and what I thought was cool, a first appearance Avengers set that includes all 5 team members from Avengers # 1.
G.I. Joe
I was then shown the G.I. Joe display. Upcoming are 12inch figures based on real heroes like firefighters and paratroopers. On the 3.75 inch side of things we can see figures from the new animated series G.I. Joe Renegades from the HUB network and some new 3.75 inch sculpts of the classic figures. Another cool thing is that Hasbro will be rereleasing the sky striker jet this year.
Ok, you’re probably saying to yourselves, this is all nice and good…..But what about the new Star Wars figures??? Well I think they were saving the best for last.
Star Wars
One of the highlights for this year was the new Republic Attack Shuttle on the Clone Wars side of things. This ship can become three separate play sets and looks to be this year’s Big Star Wars vehicle. Also coming out from on the clone wars line are some smaller vehicles and 3.75 inch figures on both the Clone Wars and Saga lines.
The new Star Wars Transformer hybrid is an Anakin/Vader that can transform from a republic craft to Anakin and from a TIE pilot to Vader.
I was then shown the San Diego Comic Con 2011 Convention Exclusive. This exclusive which should retail for $125.00 at the show and will be a guaranteed sell out is a Revenge of The Jedi Figure Set. Yes you read that right, I said Revenge of the Jedi. This will be the first time figures have been on a Revenge card. The set includes 14 figures, 2 of which will be exclusive to this set only. Those two figures are the Salacious Crumb and The Mouse Droid. These figures will come carded and then packed in a Death Star case.
At the end of the Star Wars display were some new child friendly dueling light sabers that will retail for about $34.99. I also saw the new Obi Wan Signature Series (the old Master Replicas) removable blade saber. Hasbro is also releasing some new role play masks and some new blasters.
After all that I was then shown the new KRE-O line of building toys that Hasbro is producing. I wasn’t able to take any pictures of this line, but what I can tell you is that this line is meant for younger children and are based on Transformers G1 sculpts. These KRE-O toys should start hitting the streets in late August.
NERF
The final stop on my tour was the Nerf section. The big news is the new Vortex line up of nerf guns that are due to be released on 9/10/11. Nothing else could be said about the Vortex line.
Photo's from Hasbro's toy fair presentation can be found at http://s1186.photobucket.com/albums/z362/Meta_Human_Chronicles/Toy%20Fair%202011/Hasbro/
Well that’s it for Hasbro. I can’t wait for all these great toys to start hitting the shelves in the coming year.